DXi
DXi – From Insights to Business Results
DXi (Digital Xperience Insights) is a breakthrough approach to measuring digital experience (DX). It is a tool that crunches complex digital data into simple, easy to use indices. It enables measuring and quantifying a user’s DX satisfaction as a benchmark index/score and a set of sub-indices. DXi is from SriyaDXi LLC. DXi + Machine Learning = DXi+ = Pointer Solution = Prescriptions + Predictions
A great online experience can make a difference between success and revenue short-comings.
A great online experience can make a difference between success and revenue short-comings.
- Consumer’s poor Digital Experience (DX) is the root cause of most of the issues facing E-commerce and E-tail companies
- Capturing DX satisfaction via surveys has low response rate and the responses are highly skewed/biased
- Current Web analytics encourage additional subjectivity when they are used in attempts to improve a user’s DX
- Lack of a user DXi benchmark (without surveys), to correlate to business metrics; i.e. online visits, conversion rates, sales, and ROI
The DXi solution enables:
- Measuring and quantifying a consumer’s DX satisfaction as a benchmark index/score and a set of sub indices
- Creating this index without the need of a survey or analytics eliminates poor response rates, and highly skewed/biased analysis
- Correlating the index to business metrics and using decision trees to provide recommendations for improving consumer’s DX
- Going beyond current analytics through machine learning to generate advanced indices (DXI+), with corresponding predictions and prescriptions to drive digital excellence
DXIChart
These are some of the issues you can identify and correct with DXi:
- Low user conversion rates
- Decrease in customer retention
- Low brand loyalty
- High abandonment rate
