DXi

DXi – From Insights to Business Results

DXi (Digital Xperience Insights) is a breakthrough approach to measuring digital experience (DX). It is a tool that crunches complex digital data into simple, easy to use indices. It enables measuring and quantifying a user’s DX satisfaction as a benchmark index/score and a set of sub-indices. DXi is from SriyaDXi LLC. DXi + Machine Learning = DXi+ = Pointer Solution = Prescriptions + Predictions

A great online experience can make a difference between success and revenue short-comings.​

A great online experience can make a difference between success and revenue short-comings.
  • Consumer’s poor Digital Experience (DX) is the root cause of most of the issues facing E-commerce and E-tail companies
  • Capturing DX satisfaction via surveys has low response rate and the responses are highly skewed/biased 
  • Current Web analytics encourage additional subjectivity when they are used in attempts to improve a user’s DX 
  • Lack of a user DXi benchmark (without surveys), to correlate to business metrics; i.e. online visits, conversion rates, sales, and ROI
The DXi solution enables:
  • Measuring and quantifying a consumer’s DX satisfaction as a benchmark index/score and a set of sub indices
  • Creating this index without the need of a survey or analytics eliminates poor response rates, and highly skewed/biased analysis 
  • Correlating the index to business metrics and using decision trees to provide recommendations for improving consumer’s DX
  • Going beyond current analytics through machine learning to generate advanced indices (DXI+), with corresponding predictions and prescriptions to drive digital excellence
DXIChart

These are some of the issues you can identify and correct with DXi:

  • Low user conversion rates
  • Decrease in customer retention
  • Low brand loyalty
  • High abandonment rate


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